Decorative Concrete Engraving Marketing Online | Links help
December 18, 2009
Links to your website from reliable sources are the best way to rank high on Google search engine results pages.
This was briefly reported last week.
The reason why Google puts so much weight on links is because Google’s goal above all goals is to please searchers by serving up relevant pages to those searchers, and if other people are linking to your site, then Google assumes that you must, indeed, be very relevant.
While any link to your page can carry some weight with Google, Google does have its biases, and considers some websites more authoritative than others.
For example, a link from any school web site that has “.edu” as its extension (like this one) carries a lot of weight because Google thinks if the link is coming from an institute of learning, then it must be a very relevant webpage.
While it is unlikely that you would receive a link from a school website, there are other high-quality sites that you could get links from.
On-line directories are are the easiest source of these high-quality links.
4 directories you might want to consider are:
- Yahoo directory
- Best of the Web (Paid Version)
- Your Local directory (link is to our local directory. Some locales might not have one)
- Open Directory
Two of these you need to pay for.
At Groov-E-News, the official blog for Engrave-A-Crete, you can see more information and learn more pros and cons of each.
Decorative Concrete Engraving | Cold Weather Wisdom
December 18, 2009
It’s Time To Pay Attention To The Cold Weather & Shipping.
Some of our products are sensitive to freezing temperatures, and this needs to be taken into consideration when you are deciding how you would like to have it shipped.
Freeze-sensitive items include:
- All WRC stains.
- CR 510 inside acrylic.
- CR 520 inside floor finish.
- CR 530 inside epoxy.
- CR 540 inside urethane.
Timing of shipments is important when you are ordering these items. The further from our headquarters in Missouri you are, the longer the transit time.
Our main concern, especially if you live North of us, is that your shipment arrives to you before the weekend.
Please keep this in mind when you need to order any of the temperature sensitive products. Learn more at the official Engrave-A-Crete, Inc. website and blog — Groov-E-News.
Case Studies and Blogging Improve SEO for Decorative Concrete Engravers
November 20, 2009
Case studies as the focus for blog posts at Groov-E-News, the official blog for Engrave-A-Crete give readers a glimpse into the every day lives of concrete engraving businesses.
Additionally, these case studies with the proper use of key words can greatly enhance the SEO levels for the participants in the case study.
You can read more about decorative concrete engravers and how the case studies category impacts their business at Reviewing Decorative Concrete Case Studies
Concrete Engraving Case Studies – Harold & Kelly Christensen, Texas
October 23, 2009
When thinking about useful tools for marketing your concrete engraving business, consider the experience Engrave-A-Crete, Inc. had with the official blog: Groov-E-News.
First, the blog wrote about an experience reported by decorative concrete engravers, Harold and Kelly Christensen, who own Incredible-Crete Engravers at Odessa, Texas. Simply entitled Decorative Concrete Engraving at Odessa, Texas, the blog repeats an experience the Christensens shared with Engrave-A-Crete about their business.
Of course the experience story was encouraging to hear as success always is. But, the IT department and management at Engrave-A-Crete were excited, impressed and amazed to see how this case study post enhanced the search engine activity for Harold and Kelly.
A blog doesn’t have to be a major writing project. In fact, your readers will thrive and enjoy shorter messages from you. However, using stories about your work and experiences can become marketing material for you. increasing your presence on the Internet where some of your customers will be searching.
Get to Know the Super Compact 4 Concrete Engraving
October 16, 2009
Chip Cheagle is writing a series of posts at the Engrave-A-Crete, Inc website and blog, Groov-E-News. The posts feature the aspects of the Super Compact when engraving concrete. The Super Compact can be used for many patterns, but the favorites seem to be Tile, Borders, Free Form Serpentine and specific geometric patterns.
The Super Compact with Box
The Super Compact offers efficient, time-saving options using track free cutting. There are times when track free cutting is the only way to get into all the parts of a particular pattern.
In addition to information about the cutting capabilities of the Super Compact when engraving decorative patterns on existing concrete, the series of posts are about the set up and operation of the Super Compact.
Each part of this series is taken from the DVD entitled “Mastering Concrete Engraving | The Basics” which can be purchased online by clicking on the link. Or you may call 1-800-884-2114 to order.
Kaleidocrete Systems — Barracuda Accessories
September 21, 2009
Kaleidocrete Systems include a mid-sized Mochton impactor called Barracuda that is very useful for engraving decorative designs on existing concrete.
Recently, two accessories were developed at Engrave-A-Crete, Inc, the inventor and manufacturer of the Barracuda, which permit even more efficiency and comfort of use for the engraving tool.
The Stand-Up Extension Kit extends the reach of the Barracuda so that users can stand instead of kneel to engrave design templates available from Engrave-A-Crete.
Barracuda Stand-Up Extension Kit
The reasonably priced extension kit can be up and running within minutes after delivery.
When engraving concrete, the concrete dust is always a concern and issue. The second development for the Barracuda is the Vacuum
Barracuda Vacuum Attachment Accessory
Accessory. The Vacuum system is attached to the Barracuda and to a shopvac hose which directs grinding dust to the vacuum and into containment.
You can learn more at the Engrave-A-Crete blog.
Engrave-A-Crete offers Video Information
July 15, 2009
The other Groov-E-News over at Engrave-A-Crete.com has regular updates and tips for decorative engraved concrete in video format.
There are time-lapse videos of the decorative concrete engraving process as observed at the Discovery & Training Seminars held monthly at Engrave-A-Crete’s headquarters in Mansfield, Missouri.
Satisfied Students at Engrave-A-Crete
July 15, 2009
Engrave-A-Crete offers a Discovery & Training seminar for decorative concrete engraving. Students are always enthusiastic about their experience. Testimonials are available at the other Gro0v-E-News
Engrave-A-Crete maintains another blog besides this one where there are frequently video tips about the process of decorative engraving on concrete and/or tips about the care and maintenance of the concrete engraving tools that have been designed, patented and are manufactured by Engrave-A-Crete.
These tips are available at the Groov-E-News blog over on the Engrave-A-Crete website or at their iTunes podcast as a collection.
The videos are good, plain and simple. Check them out, learn and benefit from them.
If you do not already have the Engrave-A-Crete tools, the videos will give you an idea of what they are and how they work. Engrave-A-Crete also conducts Discovery and Training Seminars once a month at their Mansfield, Missouri headquarters. Students at the seminars get hands-on experience with the tools from the very first day.
Women in Concrete Engraving = Home Improvement Art
July 4, 2009
The connection between home improvements and concrete as an entrepreneurial opportunity for women has become perfectly clear to several female business owners, according to a recent article, “Women in Concrete — Engraving, That is”, published this week.
The tools designed and manufactured by Engrave-A-Crete® are working for entrepreneurial women already, as noted in a recent blog post at Groov-E-News, “Women Owned Decorative Concrete
Decorative Concrete Engravers Do It Groovy 