According to a post at Concrete Dust, reporting on a post at Groov-E-News, flooring has been steadily profitable for Flooring Consultants, Inc of Sherwood, AR.

Flooring Consultants offer both new construction and renovation of existing floors to transform them into beautiful, low maintenance, long lasting and economical flooring.  Each floor has its own beautiful character, making it a unique, useful work of art.


Concrete Dust wrote that Groov-E-News has announced Engrave-A-Crete’s  intention to attend the GIE+ Expo | Hardscape North America 2011 at the Kentucky Exposition Center in Louisville, KY on the weekend of Oct. 27-28, 2011.

There will be some special things available at Booth $1158!

  • The Paver Package, being introduced at the GIE+ Expo New Products Arena
  • The latest catalog for Engrave-A-Crete tools and supplies
  • The IDEA BOOK for Decorative Concrete — Printed copies.

Sign up at the booth for a free information packet that will be at your mailbox by the time you get home or shortly thereafter.


Concrete Dust wrote about a product that has been in development for awhile, but which has finally gotten to market.

For dedicated do-it-yourself-ers and professionals, the Concrete Makeover Kit brings very nearly everything needed to transform an ugly slab of existing exterior concrete into beautiful flagstone.

check it out

A Queens, New York community favored pavers for driveways and patios until engraver Butchie Sapici of Amberdonia came to town. His customer had a driveway in this ‘paver neighborhood’ which contained 20 yr old concrete. You can see the artwork that Butchie created at Decorative Concrete | Cobblestone Driveway | Brooklyn, New York, a post in the official blog for Engrave-A-Crete, Groov-E-News. The European fan cobblestone pattern was engraved in the existing concrete using a template produced by Engrave-A-Crete. Lined with red brick engraving, this driveway fits the community preference and has none of the drawbacks associated with pavers.

Other Concrete Engravers who read Groov-E-News at are learning tips for using social media in their marketing programs.  Additionally, the blog is offering screenshots of websites that you might not expect to be savvy about social media marketing.

The comments left indicate that others in the field are both reading the blog and are ‘getting’ the concept of using social media.

You can read the series of two posts here;

Who is Taking Social Media Seriously?

Who is Taking Social Media Seriously?  The Answer This is VERY revealing and I know you will find it interesting.

Once you’re done transforming a dull gray floor into a beautiful work of art, there are a few steps to consider when finishing the job.

In this video, final sealing of the decorated concrete is demonstrated.

This is part 29 of an on-going series on Decorative Concrete, and is taken from the DVD Mastering Concrete Engraving, The Basics.

When the surface is completely clean and dry, and all stain touchups have been completed, the project is ready for the final sealer.

The exact product used for the initial coat of sealer, which served to protect our stain during the engraving operations, is what we will use for our final sealer.

On exterior projects, the most common sealer is solvent based acrylic. The recommended method of application is by pump sprayer. If you use Concrete Resurrection water reducible concentrate to stain the surface, it is required that you spray the solvent based sealer on.

A professional grade metal pump sprayer utilizing Viton seals is required when using solvent based sealers. Special attention to personal safety is recommended when using this product to include safety goggles and masks.

Be sure your environment has appropriate ventilation to allow solvent fumes to dissipate.

As you are spraying the sealer, move the wand in a circular motion. This will lay the sealer down more uniformly on the concrete.

On exterior surfaces, it is recommended that a non?skid additive be broadcast onto the surface then locked in with a final sealer coat. This will minimize the possibility of slips and falls.

Purchase the DVD Mastering Concrete Engraving, The Basics to see this series in its entirety.

Hopefully you’re at least somewhat convinced that video is a powerful way to market your decorative concrete business.

But how do you add video to your daily repertoire of activities without it seeming like a burden?

Here are a few tips to easily add video to your daily routine.

1) Get a Camera

If you don’t already have an easily portable digital video camera, or a mobile phone capable of taking digital video, consider purchasing an inexpensive portable video camera like the Flip cam which takes video in HD format, and has a built in USP port for easily uploading the video to your computer… it even comes with a simple bit of editing software, all for less than $200.

2) Start Shooting

Take a video of anything and everything that you are doing – you can never have too much video, and then select what you want to publish later by heavy editing.

4) Use Yourself As a Subject

The real subject of your video should be your business and the service it provides, but take lots of video of yourself talking to the camera and explaining what you are doing. Always act as if you are making the video for one single person.

You’ve no doubt seen episodes of Extreme Makeover: Home Edition where Ty and Paul walk around holding a video camera at arms length and talking to it.

Why do they do this so much?  ‘Cause it works! People like feeling like you’re talking to them, and this also lets potential customers get to know you before they get to know you.

5) Always Include Contact Information

Don’t neglect to tell people how to get in touch with you.

6) Upload Video Daily

Be sure to upload video to YouTube as often as you can – the more, the better.

Also be sure to title and describe your videos with words that your potential customers would use to find someone like you.

And include your contact information in the description.

7) Embed the Videos

YouTube allows you to embed your videos pretty much anywhere you want them.

Put them on your blog and Facebook page – anywhere people wills see them.

Remember, you are doing this not for personal narcissistic reasons – you are a business and businesses require promotion, and no one is going to promote you like you can.

Take these easy steps and start adding video to your decorative concrete business today.

Engrave-A-Crete has Discovery and Training Seminars every month at the top of the line training facility.

Providing over-the-top customer service is a primary goal at Engrave-A-Crete, Inc.

Lacy John, is the new Customer Service & Personal Sales Representative who is will be available to help existing Engrave-A-Crete customers.

Lacy has an extensive and varied background in administration and customer service.

She is here to make contact with existing customers, provide sale information, and act as liaison for issues which may arise.

If you have a question, and aren’t sure who to talk to to get an answer, Lacy is here to help you figure it out.

Her goal is to help you be successful. If you need assistance in placing a stain order, getting a question answered, or would like to know our latest specials, give Lacy a call.

You can email her, or call her at 1-800-884-2114.

Learn more at Groov-E-News, the official blog at Engrave-A-Crete, Inc.

It’s Time To Pay Attention To The Cold Weather & Shipping.

Some of our products are sensitive to freezing temperatures, and this needs to be taken into consideration when you are deciding how you would like to have it shipped.

Freeze-sensitive items include:

  • All WRC stains.
  • CR 510 inside acrylic.
  • CR 520 inside floor finish.
  • CR 530 inside epoxy.
  • CR 540 inside urethane.

Timing of shipments is important when you are ordering these items. The further from our headquarters in Missouri you are, the longer the transit time.

Our main concern, especially if you live North of us, is that your shipment arrives to you before the weekend.

Please keep this in mind when you need to order any of the temperature sensitive products.  Learn more at the official Engrave-A-Crete, Inc. website and blog — Groov-E-News.

We’re glad to be here and be able to write information for you about decorative concrete engraving.