ConcreteDust posted a review of a post, entitled Jim Peterson of Concretenetwork.com asks “Where are we now?”  in Groov-E-News featuring a  newsletter from Jim Peterson, president of Concretenetwork.com regarding the current state of construction and what concrete people could expect.  The opinion suggests that remodeling is picking up and will continue to do so.

ConcreteDust takes the thoughts a little further, challenging decorative concrete engravers to make efforts to get the news about their skill in front of the end user.

Homeowners will choose remodeling through various motivations, all of could give some ideas to the decorative concrete engraver.   Additionally, there are organizations and alliances with other construction fields that offer listings on their directory and can lead to referrals for the engraver

ConcreteDust has a new post about the advantages of having a booth at the  local farmers market in comment on another similar post from Groov-E-News/Engrave-A-Crete, entitled Seven Reasons to Farm the Farmers’ Market for Decorative Concrete.

Interesting take on the opportunities to meet people who could be prospective customers in a mini-trade show set up.  Good practice as well for when you take your booth to the big trade show.  You will be able to greet people and share your information  in a calm, cool, collected and professional way.

How often do you get a chance to make contact with potential customers and practice for future efforts.  Real on-the-job marketing experience.

ConcreteDust also mentions the ‘gain’ of being able to buy produce and other stuff at the farmers’ market!

A new post at Concrete Dust, entitled, Strike Up the Band And Get Your Decorative Concrete Biz in the Parade, talks about a post over at Groov-E-News entitled, Decorative Concrete Engraving and the 4th of July

The premise is that participating in events such as parades held in your decorative concrete service area can give you positive exposure to potential customers while they enjoy their celebration.

You can make a complicated float for the parade or you can use the ‘quick and dirty’ suggestions in the blog to become a self-contained parade float.  You can also participate in the sponsorship of prizes to event ‘royalty’ or winning parade floats.

Market or do without. It’s that simple.  Find ways to reach your potential customer and become a positive household word.

 

Concrete Dust wrote about a post at Groov-E-News featuring David Larson’s decorative concrete company, Advanced Decorative Concrete in New Braunfels, TX.

The post discusses how Larson used creativity and tools from Engrave-A-Crete to transform concrete patches on a driveway into unique art.

Concrete Dust scooped us again on a post at Groov-E-News mentioning several decorative concrete engravers who use Facebook successfully and vigorously to market their businesses and interact with customers.  That interaction is the stuff that business depth is built on.  Getting a one-time customer is fine, but developing a communicating relationship with as many as possible is terrific.

 

Concrete Dust wrote a post discussing information in a post at Groov-E-News about how decorative concrete contractors can and must use the internet to market their businesses and to serve their customers.   Time to come out of the days of carving your mission statement on a rock and get active with social media, plus keep all profiles up-to-date so peeps can find you.

Those people are going to be using smart phones and tablets as well as their main computers to get the information they need.  It is the decorative concrete engraver’s responsibility to get the information out there for the users who will become customers.  And to be ready to utilize the onilne work that present and past customers do for them when ‘talking’ about the work that was done on their plain, gray concrete.

Concrete Dust has a new post about the potential for using Facebook and other social media to market decorative concrete.

The point is made that social media marketing is involvement marketing, not the same as print or broadcast marketing where we pay for copy and delivery, but aren’t very close to the advertising action.

Concrete Dust found a post at Groov=E-News about a grand open air patio at Dale Earnhardt, Jr’s home.  The engraving on the patio floors was designed and installed by Artistic Concrete Engraving, owned by Jason and Allan Easley.

Patio shows off Earnhardt’s style and the Easley’s talent and creativity using tools manufactured by Engrave-A-Crete.

The Easley’s have artistic talent and are innovative in developing what the customer wants.   They use those gifts along with the skill with tools and products purchased through Engrave-A-Crete.

Talent isn’t absolutely necessary to run the Engrave-A-Crete tools.  Engrave-A-Crete hosts a Discovery and Training Seminar several times a year.  Hands-on training and business management information in three action packed days with experts training the students.  Schedules for Seminar and Special deals.

Concrete Dust wrote a post about bidding secrets pointing to Groov-E-News and giving readers a link to an easy to apply tip for making sure your bid on a decorative concrete job is what you need and want it to be.

Dusty has a point — know what you have to work with and make a decision whether you will let a job eat your lunch or if you will away. Either works for me, but it should be a decision, not a circumstance.

As the post at CD also notes,  business tips like this are part your training at the regular seminars conducted by Engrave-A-Crete along with hands-on experience with the tools.

Concrete Dust posted a blog about information offered at Groov-E-News regarding Coomer Artistic Floors.  Coomer Artistic Floors made the classic flagstone pattern pop with dark charcoal to black colors and white trim.

According to Concrete Dust, the post about Coomer Artisitc Floors is part of a Case Study program that is a stand alone category at Groov-E-News, featuring engravers who use tools and supplies purchased from Engrave-A-Crete.

One of the benefits of the Case Study program is the promotion given to the engraver because contact information and links are included.